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S.C. Johnson sells shave cream for $275 million.
May 12, 2009
By: TOM BRANNA
Editor
Energizer has a new edge. As widely reported, the company has agreed to purchase the Edge shave cream franchise from S.C. Johnson for $275 million. “We are very exciting about combining the Edge and Skintimate brands with our Schick-Wilkinson Sword shaving business, strengthening both in the process,” stated Ward Klein, CEO. “As leading brands in the U.S. men’s and women’s shave preparation category, Edge and Skintimate are a logical and attractive adjacency for...
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